Design & Illustration Portfolio of Andy Nelson
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Optum Pro Cycling

 
 

Optum Pro Cycling

 

- Visual Identity
- Apparel
- Vehicle Wrap
- Promotional Collateral
- Packaging
- Illustration
- Photography
- Events
- Website
- Email

 

Optum Pro Cycling, now under a different name, was a Pro Continental-level road cycling team that competed domestically and internationally. A team in this echelon requires design for many applications, including team uniforms and clothing, support staff apparel, a fleet of support vehicles, promotional engagement materials targeted to team sponsors and fans, and print and digital advertisements. Updating the team’s website and maintaining a robust social media presence was equally important to team and sponsorship success. I was part of a three-person design and marketing team that managed the entire project.